Texas CEO Magazine

Data Intelligence – It’s Time to Start Measuring Marketing ROI

Apr 12, 2014 BizBites 1

By Jessica Stenklyft Data intelligence has transcended industries from high tech and health care to insurance and finance. It is now transforming marketing, making Marketing ROI (MROI) more tangible...

Building a Culture of Workplace Safety

Apr 12, 2014 Events, Features, Roundtables 0

Do a search on the word, “culture” and odds are something like this Forbes blog post excerpt called “How to Build a Great Company Culture,” will appear on the screen: “Culture is shaped...

Agreements Among Owners

Apr 05, 2014 Departments, General Counsel 0

SEVEN ESSENTIAL PROVISIONS FOR CLOSELY-HELD BUSINESSES By Kathryn Lindauer The principals of a company originally owned equally by four people were quite distressed. The company was burdened by an...

CO2: Commodity vs. Waste

Apr 05, 2014 Features 0

Sixteen years ago a group of research scientists, post-doctoral scholars and students at UT’s Bureau of Economic Geology formed the Gulf Coast Carbon Center. The GCCC mixes geologists,...

When Someone Knocks, Will You Be Ready?

Mar 29, 2014 Change Management, Departments, Submission Guidelines 0

WHY THE KEY TO EXIT PLANNING IS BUDGET PLANNING By George A. Walden II For effective CEOs in growing companies, being approached by the competition and financial groups for acquisition will happen...

The Cost of Water vs. The Cost of Energy

Mar 29, 2014 Features 0

WHICH IS GETTER MUCH CHEAPER & WHICH IS GETTING MORE EXPENSIVE? By Isaac Barchas, Mitch Jacobson, and Michael E. Webber Because energy and water are key inputs for any business, reliable power...

Being Tax Smart

Mar 22, 2014 Departments, From the CFO 0

HELPING YOUR 1099S KEEP MORE MONEY By Chase Insogna Those who hire independent contractors reduce a company’s overhead because they pay their own payroll taxes and their own benefits. These...

Standing Out In the Crowd

Mar 22, 2014 Features 1

TEN TIPS ON UTILIZING A CROWDFUNDING CAMPAIGN TO RAISE MONEY, VALIDATE YOUR MARKET, AND ELEVATE YOUR BRAND By Bill Leake & Jennifer Gooding Think crowdfunding is just for the quintessential...

What Does It Take to be an Energy Entrepreneur?

Mar 15, 2014 Events, Features 0

Everybody knows that Texas and oil go hand in hand. But it might not be common knowledge that the resurgence of drilling in the Permian Basin and Eagle Ford has made Texas responsible for 34 percent...

Five Marketing Mistakes

Mar 08, 2014 BizBites Comments Off

With SXSW in full swing in Austin, here are some reminders about the value of getting out from behind your desk. Pat Niekamp, Publisher By Stefani Zellmer Cut Marketing From the Budget Marketing and...

Technology: Changing the Face of Business

Mar 08, 2014 BizBites 1

By Bob Barker Although I’m not a professional futurist, it’s hard not to notice commonalities found through hundreds of conversations with diverse teams and individuals who are busy defining new...

Hardheaded & Softhearted

Mar 01, 2014 Departments, In Closing... 0

LESSONS FROM THE BOARDROOM TO THE BREAK ROOM By Krish Dhanam Today’s CEO is expected to be both hardheaded and softhearted. Tough economies of scale, increasing uncertainty in morale and a...