What happens when the CEO and CMO don’t operate from a shared strategy? As business leaders, most of us can tell in an instant if a team is fully aligned—and when it is not. When a team lacks strategic alignment, it’s obvious: Priorities are fuzzy. Communication breaks down. There are more questions than answers. Momentum […]Read More
Experienced business owners have known for years that if you aren’t able to or willing to adapt, it will make growing your business difficult. COVID-19 has only expedited this process for many. Those businesses that were continuously adapting before COVID-19 are seeing their efforts pay off now. Since March, we have seen businesses quickly pivoting […]Read More
ARTICULATING THE FIVE INTANGIBLES OF PERFORMANCE MANAGEMENT By Ananda Moss-Byas and Jill Nilson No one would take a walk in the woods — or in a new city on the other side of the world — without a map, a plan or at least a compass. And unless someone was just trying to clear their […]Read More
HOW THE MATURITY CURVE IDENTIFIES VALUE By Russell Clarkson How many passengers listen to the flight attendants while they run through pre-flight instructions? After dragging carry-ons through the aisle, searching the overhead bins for openings and jostling to find their seats, travelers are probably only focused on getting settled before the people in front of […]Read More
ACT LIKE A TECHNOLOGY LEADER, NO MATTER WHAT THE BUSINESS IS ABOUT By Jonathan Berkowitz There are two types of successful companies: Technology companies and companies that are becoming technology companies. No matter what an organization offers, it must think and behave like a technology leader. This is because the most innovative and dynamic companies […]Read More
THREE STEPS TO STRATEGIC INNOVATION By Cecilia R. Edwards The old adage is still true today: “If a business isn’t growing, it’s dying.” In eras past, it may have been possible for a business to coast through its mature stage and continue to generate reasonable profits. However, in the modern day of rapid technological advancement, […]Read More
By Doug Kramer Publisher’s Note: In this issue we follow the growth strategy of international expansion. We travel through the supply chain from product creation, to logistics out of Port Houston, landing goods in a foreign country and finally client delivery. Enjoy the journey. Founded about 11 years ago in Houston, Lapolla Industries, Inc. is […]Read More
CONSIDER THESE FOUR THINGS BEFORE YOU DECIDE By Doug Kramer International markets represent a wealth of opportunity for Texas businesses looking to expand revenue streams. However, growing the footprint of a business outside of the United States comes with serious challenges. Fortunately, whether an organization provides goods or services to its customers, many of the […]Read More
PUTTING TECHNOLOGY TO USE CAPTURING CUSTOMERS, TOO By Stephen Wright It’s a solid bet that most people reading Texas CEO don’t make a lot of time for video games. Over the past few weeks, however, it’s been impossible to ignore one game in particular: Pokémon Go, which has already become a historic hit with mobile gamers […]Read More
FOUR TIPS TO KEEPING THE CULTURAL CORE ALIVE By Jonathan Herskovitz Working for a startup company can be one of the best career experiences a person can have. Startup companies are focused, quick to change, progressive and innovative. In many instances, they experience rapid growth and become a large company, then face the challenge of […]Read More
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