ARTICULATING THE FIVE INTANGIBLES OF PERFORMANCE MANAGEMENT By Ananda Moss-Byas and Jill Nilson No one would take a walk in the woods — or in a new city on the other side of the world — without a map, a plan or at least a compass. And unless someone was just trying to clear their […]Read More
HOW THE MATURITY CURVE IDENTIFIES VALUE By Russell Clarkson How many passengers listen to the flight attendants while they run through pre-flight instructions? After dragging carry-ons through the aisle, searching the overhead bins for openings and jostling to find their seats, travelers are probably only focused on getting settled before the people in front of […]Read More
ACT LIKE A TECHNOLOGY LEADER, NO MATTER WHAT THE BUSINESS IS ABOUT By Jonathan Berkowitz There are two types of successful companies: Technology companies and companies that are becoming technology companies. No matter what an organization offers, it must think and behave like a technology leader. This is because the most innovative and dynamic companies […]Read More
THREE STEPS TO STRATEGIC INNOVATION By Cecilia R. Edwards The old adage is still true today: “If a business isn’t growing, it’s dying.” In eras past, it may have been possible for a business to coast through its mature stage and continue to generate reasonable profits. However, in the modern day of rapid technological advancement, […]Read More
By Doug Kramer Publisher’s Note: In this issue we follow the growth strategy of international expansion. We travel through the supply chain from product creation, to logistics out of Port Houston, landing goods in a foreign country and finally client delivery. Enjoy the journey. Founded about 11 years ago in Houston, Lapolla Industries, Inc. is […]Read More
CONSIDER THESE FOUR THINGS BEFORE YOU DECIDE By Doug Kramer International markets represent a wealth of opportunity for Texas businesses looking to expand revenue streams. However, growing the footprint of a business outside of the United States comes with serious challenges. Fortunately, whether an organization provides goods or services to its customers, many of the […]Read More
PUTTING TECHNOLOGY TO USE CAPTURING CUSTOMERS, TOO By Stephen Wright It’s a solid bet that most people reading Texas CEO don’t make a lot of time for video games. Over the past few weeks, however, it’s been impossible to ignore one game in particular: Pokémon Go, which has already become a historic hit with mobile gamers […]Read More
FOUR TIPS TO KEEPING THE CULTURAL CORE ALIVE By Jonathan Herskovitz Working for a startup company can be one of the best career experiences a person can have. Startup companies are focused, quick to change, progressive and innovative. In many instances, they experience rapid growth and become a large company, then face the challenge of […]Read More
HOW DATA INSIGHTS GROW COMPANIES FROM THE INSIDE By Tony Streeter The two most common growth strategies for business are organic and acquisition. However, that is quickly changing. Companies are beginning to leverage a third option – growth through insight. “Insight” is what is derived from understanding external conditions, internal conditions, and harvesting internal company […]Read More
SOUTHWEST AIRLINES’ BRANDING STRATEGY By Vanessa Peace It is hard to believe that a full year has come and gone since hundreds of Southwest Airlines employees gathered in a Dallas hangar where Gary Kelly, Chairman, President and CEO, recounted the formidable changes and successes of the company’s past four decades. As music pulsated along with […]Read More
