Dr. Akira Asada tested social media marketing strategies for two MLB teams. The results have implications for any brand, sporting or otherwise. When people love a brand, they often form […]Read More
Bob Barker
January 30, 2016
The Opportunity and the Team In December 2014, my former CEO Mike Shultz called about a developing opportunity. The SEC was holding corporate directors personally liable for cybersecurity breaches if […]Read More