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Bob Barker

For 30 years, Bob Barker was a software industry senior executive who created partnerships, formulated product strategy, and executed acquisitions for billion-dollar companies and startups. As a trusted CEO advisor with 20/20 Outlook LLC, he creates breakout strategies for visionary CEOs.

How We Built the First Cybergovernance Platform

The Opportunity and the Team In December 2014, my former CEO Mike Shultz called about a developing opportunity. The SEC was holding corporate directors personally liable for cybersecurity breaches if they hadn’t exercised “prudent business oversight” beforehand. Mike wondered if we could combine a software platform with litigation insurance to protect the directors. Since together […]Read More

How We Built the First Cybergovernance Platform

The Opportunity and the Team In December 2014, my former CEO Mike Shultz called about a developing opportunity. The SEC was holding corporate directors personally liable for cybersecurity breaches if they hadn’t exercised “prudent business oversight” beforehand. Mike wondered if we could combine a software platform with litigation insurance to protect the directors. Since together […]Read More

Harnessing the Gen Z Innovators

Three Steps to Creating a Giving Culture Every business is being transformed by technology at an accelerating rate. Is the culture of the company evolving in response to this new reality? Is the company ready to harness the significant value that the youngest generation of professionals, entrepreneurial Generation Z (< age 24), will bring as […]Read More

Self-Fueling Partnerships

HOW TO ALIGN THE 4 AREAS NEEDED TO CREATE MUTUALLY BENEFICIAL VENTURES In this new wave of technology, you can’t do it all yourself; you have to form alliances. —Carlos Slim Helu “Partnerships are a waste of time.” It’s hard to find a CEO who doesn’t regret having pulled the trigger on at least one […]Read More

Follow The Leader

GUIDING YOUR ORGANIZATION THROUGH ECONOMIC TURBULENCE, WHILE SAFEGUARDING COMPANY CULTURE “In order to be successful in a volatile world, you must unleash the goodwill and creativity of your people. You must organize your culture in a way that will help your people achieve great things without constant supervision from above. Set this up right, and […]Read More

Are You Working On or In Your Business?

Early in the life of the company most CEOs find that generating revenue and managing cash drive every decision. When revenue eventually starts to flow, it can be exhilarating. You reach breakeven, then turn slightly profitable, and at this point it’s easy to believe that just turning the crank on sales is the key to […]Read More