THE TANGIBLE & INTANGIBLE TRAITS OF SUCCESS By Michelle Boggs Chief Marketing Officer (CMO) is considered one of the most dangerous titles, according to a 2015 Forbes article. Because CMOs play such a large role in increasing both brand recognition and sales, hiring the right CMO is crucial to the overall success of any business. […]Read More
HOW AUTO RACING PREPARED ME FOR THE STARTUP LIFE By Benjamin A. Hertzog, Ph.D. Sitting behind the wheel of a racecar is a lot like sitting behind the wheel of a startup. Both are temperamental, requiring lots of close attention; both have big goals, involving a team and a host of varied skills; both can […]Read More
Now in its fifth season, ABC’s Shark Tank is a reality show for the business-minded, offering a space for entrepreneurs to pitch their ideas to a team of potential investors. At a recent Texas CEO Enlightened Speaker Series event, we invited four Texas entrepreneurs who have appeared on Shark Tank to discuss their experiences on […]Read More
