WHAT IT IS & WHY IT’S IMPORTANT By Tony Streeter Putting serious attention toward a brand’s image and brand message becomes especially important when entering a growth phase for mid-market companies. Revenue-wise, the mid-market category generally starts at $5 million and goes all the way to $1 billion. Mid-market companies are the ones who are […]Read More
THREE LESSONS CEOs CAN LEARN FROM THE NFL By Daron K. Roberts Leadership is a contact sport. From Wall Street to the National Football League (NFL), the CEO and head coach are co-laborers in an unforgiving battle to increase the bottom-line (profit and wins). Amid the tornado of overblown strategic plans and slick slide decks, […]Read More
THE FIVE ATTRIBUTES OF A GOOD CHIEF CREATIVE OFFICER By Misty Cripps Sitting at the leadership roundtable, there are people concerned with every aspect of the business except for one. That one is the end user. Not necessarily just the people who buy the product, but the people who use the product, engage with the […]Read More
HOW DISENGAGEMENT, DISRUPTION, AND DYSFUNCTION ARE YOUR REAL COMPETITION By Greg Bustin Cybersecurity attacks breach companies’ defenses, tarnish corporate reputations and hack an estimated $400 billion each year from their bottom line. Government regulations shackle company performance, adding $216 billion in costs in 2012 alone – twice the previous highest single year increase. And the […]Read More
