In 1937, 24-year old Malcolm McLean (later changed to Malcom) delivered a load from the South to the New Jersey docks for export. He had been in the trucking business for two years. The rural North Carolina native was running a gas station when he learned he could make $5 a load to truck the […]Read More
This article first appeared in Apogee Results’ Legends of Marketing Series. As a student of retail trends and strategies for over 50 years, I believe true understanding of the rise and fall of companies requires a look at each company and industry segment, always seeking patterns. And in a time of economic upheaval, understanding the […]Read More
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