Tags : positioning

How to Design a Corporate Message

THREE KEY STEPS TO A CLEAR, COMPELLING AND CONSISTENT STORY By James F. O’Gara design|dəˈzīn| noun a plan or drawing produced to show the look and function or workings of an object before it is built or made For too long, corporate messaging has been driven by tactics and vehicles (e.g., creating new advertising copy; […]Read More

Self-Fueling Partnerships

HOW TO ALIGN THE 4 AREAS NEEDED TO CREATE MUTUALLY BENEFICIAL VENTURES In this new wave of technology, you can’t do it all yourself; you have to form alliances. —Carlos Slim Helu “Partnerships are a waste of time.” It’s hard to find a CEO who doesn’t regret having pulled the trigger on at least one […]Read More