MOVING FROM M-COMMERCE TO IN-STORE ENGAGEMENT By Andrew Levi In 2015, communication is driven by mobile devices with the average American spending 4.7 hours on their smartphone every day, according to research firm Informate Mobile Intelligence. Engaging consumers on their devices is essential for retailers. The term “mobile marketing” registers differently for consumers, retailers and […]Read More
Tags : e-commerce
HOW TO GET TO 8 FIGURE REVENUES IN JUST 2 YEARS By Tony Streeter Due to poor communication between IT and marketing, companies lose millions of dollars every year in failed integration and missed opportunities. One company’s organizational re-alignment from silos to project-based teams has had positive effects on the bottom line. The company was […]Read More
