Great American Family Is Down-Home – And Right Here in Texas.

Does it feel like Texas is suddenly taking over the national entertainment industry?

Megaproducer Taylor Sheridan – Wind River, Hell or High Water, and now the blockbuster Yellowstone– raised in Fort Worth, is making Western culture popular again and filling rodeo arenas with city folks. 

The Texas charm of actor Glen Powell, raised in Austin, a dependable character actor in major Hollywood productions for years, is now winning hearts across America after his breakout role in “Top Gun: Maverick and is now a leading man, recently starring in Twisters and the Netflix smash-hit Hit Man, the latest success of Houston-born Richard Linklater (Boyhood, School of Rock, and the documentary God Save Texas)..)

A new force in streaming and cable

Another Texas-based player may be an even more disruptive force in the U.S. entertainment industry. 

Great American Media (GAM) is suddenly an overnight contender in the U.S. streaming and cable television space, winning regular coverage in industry flagships like Variety and The Hollywood Reporter, and it has the entertainment industry sitting up and taking notice for its success attracting audiences to faith and family content.

“We’re on our way to being America’s most uplifting and inspiring network,” says CEO Bill Abbott, who founded Great American Media in 2021.

Abbott follows a familiar playbook – his own — perfected over 35 years in family entertainment.

Abbott’s resume includes senior leadership roles at Fox Kids, Fox Family Channel, and ABC Family, plus more than 20 years as the architect of the Hallmark television brands. Now he has launched another TV brand in the burgeoning Dallas-Fort Worth metroplex, a big community with small-town sensibilities and a dedicated and talented populace, he says.

As the engineer of the next big thing, Abbott pulled on both experience and his friends, instantly creating a crew of iconic TV stars, including Mario Lopez, Danica McKellar, Cameron Mathison, Alexa and Carlos PenaVega, and, of course, Candace Cameron Bure.

Today, his startup boasts over 70 million viewers and subscribers to its cable television channels and streaming service, a remarkable feat in any environment. The last three years have been some of the most tumultuous in television and entertainment history, with a record decline in cable subscribers and increasing competition among streaming services. Yet Great American Media is on the rise.

The success is a testament to early mornings, continual conference calls, coast-to-coast travel, and non-stop team building. Every Friday, Abbott hosts a company-wide review of the market and a company performance where he answers employees’ questions nationwide. One staffer describes it as a master class in cable and streaming television.

Great American Media’s Fort Worth headquarters includes production and administrative offices, while its sales and executive offices are in New York. Its member services center, a call center supporting a committed fan base, is in Phoenix.

“One of the most rewarding parts of my jobs is to read viewer emails,” says Abbott, who regularly corresponds with a group of over 25,000 loyal Great American Media insiders. “Our viewers know what they want and it’s our job to give them a great uplifting experience free of the stress and contentiousness of their already overly complex world.”

Great American Media’s portfolio of brands now includes Great American Family, Great American Pure Flix, Great American Faith & Living, Great American Adventures, and Pure Flix TV.

As the company’s flagship cable TV network, Great American Family, features quality original movies and classic series that are inspiring and emotionally connecting. The business strategy is to align the content and convert cable viewers to streaming subscribers, a riddle many in Hollywood are attempting to solve.

Great American Pure Flix is GAM’s leading subscription on-demand streaming service and the most successful faith-based content provider of its size. A recent Financial Times story described GAM as the Netflix of faith-based content, to which Abbott responds, “Not bad company to be in after only three years.”

Great American Faith & Living features mostly unscripted lifestyle programming that celebrates family-friendly traditions every day and every season.

Great American Media is also home to a FAST (free ad-supporting streaming TV) channel with Great American Adventures, which offers both scripted and unscripted content, including cooking and do-it-yourself programs, and Great American Community, a free direct-to-consumer streaming app featuring short-form original series hosted by well-known lifestyle experts and TV stars. There is also a Pure Flix FAST channel.

“We are creating an oasis in a cultural desert,” says Candace Cameron Bure, star of many Great American Media original programs, including hit My Christmas Hero. She joined Abbott at the film’s screening on Joint Base Lewis-McChord in Tacoma, Washington.

Abbott agrees, saying, “I think that the culture overall needs what we’re offering. And there is just so little content out there that serves family and faith and yet is done in a quality way. It is a very big part of what our mission is and what we do, and the demand is huge.”

Not His First Rodeo

Abbott founded Great American Media in June 2021 with backing from Dallas-based investors, including Dallas businessman Doug Deason. Abbott credits Deason with the company’s steady focus on strategy.

“After running companies that possess varying levels of leadership and judgment exercised at the board and ownership level, I know first-hand that these qualities can make or break a business, and Great American Media’s success starts with Doug in his role as Chairman of the Board,” says Abbott.

Deason, who most recently demonstrated political acumen by leading an initiative to get Texans to set aside $1 billion to expand Texas state parks and co-chaired the expansion of Dallas’ Centennial Parks.

“Without Doug’s unwavering support, vision, and courage, Great American Media would lack the ability to stand firmly behind the values conveyed in our faith and family content,” says Abbott, “and in fact, it’s quite likely the business would never have gotten off the ground.”

Deason credits Abbott, who he points out is unique among broadcasting executives, who more typically are finance types or lawyers and rarely schooled in stories, let alone moral tales. Abbott is an English and Literature graduate of the College of the Holy Cross, a private Jesuit liberal arts college in Worcester, Massachusetts, a foundation he puts to good use by reading every script and participating in creative development with his producers and stars.

“He knows good storytelling and has high standards for production. Together with a strong moral compass he’s attracting audiences to our northstar of family and faith content,” says Deason.

GAM’s CEO is deeply respected in the industry and serves on the boards of the Parents Television & Media Council and the International Radio & Television Society Foundation. He was inducted into Broadcasting & Cable’s Hall of Fame in 2017. 

Previously, Abbott served for two decades as a senior executive and then CEO of Crown Media Family Networks, the parent company of Hallmark Channel, Hallmark Mystery, Hallmark Drama, and Hallmark Movies Now. 

“We had tremendous success with creating a destination that was family-friendly and themed around the holidays,” explains Abbott. He is credited with creating the Christmas television genre, expanding the network’s romantic comedies, and launching its mysteries channel.

After 20 years, Abbott left Hallmark and moved to Texas to build a new network: Great American Family.

“We’re proud to say we celebrate faith, family, and country,” explains Abbott, “and we have an investor group where we all believe in the mission of family-friendly and faith-based content.”

Equipped with funding and a vision, Abbott acquired Fort Worth’s independently owned equestrian and western channel Ride TV and a music video channel called Great American Country from Discovery. This gave his fledgling dream two traditional cable television linear channels. As the company sorted through its inherited programs and shows, Great American Media was quickly rebranded.

“Now we had something to work with, and we went to work,” he explained.

The entertainment world suddenly noticed when the new GAM network acquired Michael Landon Jr.’s When Calls the Heart spin-off, When Hope Calls,” and began hiring the most well-known talent in the genre to appear in its own slate of made-for-TV movies. 

GAM also quickly established Great American Christmas premieres and seasonal rotation around Christmas, including 12 original movies in its first year. Now, they’re producing more than 20 original Christmas movies per year.

Dream Streaming

While building a traditional cable offering, Abbott heard from Sony Pictures Entertainment, one of the world’s largest entertainment conglomerates. They owned Pure Flix, a niche faith-based streaming video-on-demand service with a loyal fan base.

“Pure Flix had been sort of under the radar,” explained Abbott. Sony had only recently acquired the streaming service and began looking for a means of growing it. Sony executives saw the synergies between Abbott’s startup, the Great American Family channel, and their streamer and proposed a merger.

The merger enhanced both platforms’ content library and created synergies between cable and streaming services, meeting customer expectations for a fulfilling, uplifting, and inspiring entertainment experience. Since the merger, SVOD subscriptions have increased, and the customer experience has been enhanced through several platform upgrades, making the streaming service intuitive and user-friendly.

“Our brands and diversified content distribution capabilities have helped us reach substantially larger and broader audiences on each platform, creating a family- and faith-friendly streaming service unlike any other,” he added. “Our business strategy is becoming more and more clear to the industry.”

And they’re noticing. Great American Media concluded 2023 as the fastest-growing channel on cable television, and its ad sales were up 25 percent. Under Abbott’s watchful eye, the economy balances with creative excellence, allowing the GAM channels to increasingly share the same programming vision, creating the brand synergies critical to growth. 

Great American Media’s programming and development team steers all original scripts from concept through production with an eye toward brand integrity. Abbott and the leadership team ensure every frame it controls is on brand as promised.

Great American Media has made headlines for the stars it has drawn in its first few years, including Candace Cameron Bure, Danica McKellar, Trevor Donovan, Jill Wagner, Jen Lilley, Cameron Mathison, and Jen Lilley.

In February, Great American Media announced it signed Emmy Award–winning host and actor Mario Lopez to a multi-picture, multi-year deal to star in content across the company’s vast media portfolio. Lopez will be a major part of Great American Christmas 2024. His first film in the partnership will include a holiday film starring alongside his wife and Broadway star Courtney Lopez. Lopez will continue hosting NBC’s Access Hollywood and Access Daily.

“Mario is an even better person than he is talent,” says Abbott. “And that’s saying a lot because I’ve never seen anyone so buttoned up and prepared and focused as Mario Lopez. He is a machine, and yet at the same time, he lives his beliefs outside of the world of performing in a way that we all admire so much.”

Abbott cites the dedicated Fort Worth team and the talent across Texas as a critical aspect of GAM’s success, noting that programmers and production crews work around the clock and maintain a high commitment to the brand and its viewers.

As conglomerates continue to obliterate brands, Abbott is on a mission to maintain his company’s commitment to bringing high-quality family content with a faith focus to a new heyday. 

“We are not replicating the past; we are creating a new bright future, diverse in genre and format, but all wrapped in high-quality family programming that features romantic comedies, Christmas, drama, faith-inspired lifestyles, and even drama series,” says Abbott. Mysteries are now a cornerstone of the broad programming, with Great American Mysteries’ inaugural launch, The Ainsley McGregor Mysteries: A Case for the Winemaker, starring Cameron Bure, premiering on July 25.

 “We’re about faith, family, and country,” said Abbott, “and those values can be reflected in uplifting and inspiring ways across all genres, including mysteries.”