Rusty Shelton

Rusty Shelton

He is the Founder & CEO of Zilker Media, the country’s premier agency for authors, thought leaders and brands who want to build a platform and make an impact in the new media landscape. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018) and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list and is endorsed by David Meerman Scott, Tom Rath, Sally Hogshead and many others.

What We Look for from Leaders During Crisis

I always wondered if my generation would ever have a mega event that challenged us in a way that past ones have other generations.   Thankfully, we have missed out on so many of the major events that our relatives battled in their lifetimes, including the Spanish flu, the Great Depression, the Dust Bowl, World War […]Read More