Tags : Mark McGarrah

Ask the Cover CEO: What are Your Secrets to Innovation?

HOW DO YOU BUILD A CULTURE OF INNOVATION WHERE THE BEST IDEA WINS RATHER THAN THE SAME IDEA? “Fear and caution are the killers of creativity, so it’s the job of leadership to encourage and applaud wildcatting. But while still keeping an eye on the scale of investment and the likelihood of future returns.” “To […]Read More

Go Deep, Go Wide

THE WINNING FORMULA FOR BRANDING AT MCGARRAH JESSEE By Dacia Rivers Photography by Jonathan Garza Branding is one of those business buzzwords that can be difficult to define. Mark McGarrah suggests, “Branding is giving a personality to the emotional connection a brand has with their constituencies.” All you need to do is watch the memorable […]Read More