Tags : brand

Putting An End to Marketing Grunt Work

FROM AD AGENCY TO AI: MEET MIKE PRATT OF PANAMPLIFY By Dacia Rivers About two years ago, the co-founders of Dallas-based Panamplify were running a six-year-old advertising agency, working with huge brands such as Coke and Smirnoff, when CEO Mike Pratt began to wonder if every advertising business was bleeding the way his was. The […]Read More

Where Passion Meets Demand

SHAMA HYDER INFUSES MARKETING WITH ENTHUSIASM AND MOMENTUM  By Dacia Rivers Photography by Shannon Drawe  THEN When Shama Hyder graduated with a master’s degree from the University of Texas, she was ready to jump straight into the workplace. She envisioned herself working for a large company, learning the ropes and contributing to that business’s success. […]Read More

You Think You Control Your Brand? Think Again

A MODERN DEFINITION OF BRANDING  By Matt Huser We live in a world of buzzwords and sound bites. One of the most popular buzzwords today is “Customer Experience,” and for good reason. Customer experience can mean many things to marketers. We’ll define it as “any interaction a customer has with a company or brand.” Customers […]Read More

Four Attributes of an Exceptional Chief Marketing Officer

THE TANGIBLE & INTANGIBLE TRAITS OF SUCCESS By Michelle Boggs Chief Marketing Officer (CMO) is considered one of the most dangerous titles, according to a 2015 Forbes article. Because CMOs play such a large role in increasing both brand recognition and sales, hiring the right CMO is crucial to the overall success of any business. […]Read More

Building Your Personal Brand

HOW PROFESSIONALS ESTABLISH CREDIBILITY, EXPERTISE & TRUST By Sonia Fisher Branding isn’t just for companies and products any more. Its importance has been extended to a company’s greatest asset: its people, specifically to top-ranking professionals that are often the “face” of the organization. Building a strong personal brand has become a business imperative that is […]Read More

Straight from the Heart

SOUTHWEST AIRLINES’ BRANDING STRATEGY By Vanessa Peace It is hard to believe that a full year has come and gone since hundreds of Southwest Airlines employees gathered in a Dallas hangar where Gary Kelly, Chairman, President and CEO, recounted the formidable changes and successes of the company’s past four decades. As music pulsated along with […]Read More

The CEO Leads the Brand

USING SIGHTS AND SOUNDS TO BUILD BRAND STRENGTH By Carrie Brewer Martinez Brand is the structure for communicating with the outside world and the promise of how a company will do business. The successful CEO knows how important brand recognition is, but also how important brand trust is in reaching customers and prospects, attracting and […]Read More

Building Brands for Millennials

CONNECTING PEOPLE TO OTHER PEOPLE  By Kim Greshem They were raised in the most child-centered environment ever. They had overly protective parents who nurtured them and provided for every emotional, educational and physical need and want. They were programmed with multiple activities since they were toddlers, so many are now masters of multi-tasking. They are […]Read More

Your Brand

WHAT IT IS & WHY IT’S IMPORTANT By Tony Streeter Putting serious attention toward a brand’s image and brand message becomes especially important when entering a growth phase for mid-market companies. Revenue-wise, the mid-market category generally starts at $5 million and goes all the way to $1 billion. Mid-market companies are the ones who are […]Read More

Three Things to Know About Building a Powerful Brand

A BRAND IS A PROMISE  By Diane Fannon Why did people care when Blue Bell removed their products from grocery store shelves? It’s just ice cream. Why do people camp out overnight waiting for a new Chick-fil-A store to open? It’s just a fast food restaurant. Why do people loathe Spirit Airlines and love Southwest? […]Read More