Tags : ad agency

Putting An End to Marketing Grunt Work

FROM AD AGENCY TO AI: MEET MIKE PRATT OF PANAMPLIFY By Dacia Rivers About two years ago, the co-founders of Dallas-based Panamplify were running a six-year-old advertising agency, working with huge brands such as Coke and Smirnoff, when CEO Mike Pratt began to wonder if every advertising business was bleeding the way his was. The […]Read More

Go Deep, Go Wide

THE WINNING FORMULA FOR BRANDING AT MCGARRAH JESSEE By Dacia Rivers Photography by Jonathan Garza Branding is one of those business buzzwords that can be difficult to define. Mark McGarrah suggests, “Branding is giving a personality to the emotional connection a brand has with their constituencies.” All you need to do is watch the memorable […]Read More