Nike, Pepsi, Nickelodeon, Spotify, Disney, MTV. Paw Patrol and Sesame Street. What do these brands and shows have in common? In the wake of the killing of George Floyd, as people took to the streets to express their outrage at that and other injustices against minorities, they all clearly communicated what they believe in. Traditionally, […]Read More
As we rebound from the biggest disruption of the 21st century so far, we must not think only of survival—but of a return to real success. The COVID-19 pandemic poses unprecedented challenges, not only to our physical and psychological health, but also to the economic health of our society. One of these challenges is differentiating […]Read More
This article is adapted from the New York Times and Wall Street Journal bestseller, The CEO Next Door by Elena L. Botelho and Kim R. Powell. Before you became CEO, you likely added value to the business by being the one with the knowledge and insight to make the big decisions. But the higher you go, […]Read More
This article first appeared in Apogee Results’ Legends of Marketing Series. As a student of retail trends and strategies for over 50 years, I believe true understanding of the rise and fall of companies requires a look at each company and industry segment, always seeking patterns. And in a time of economic upheaval, understanding the […]Read More
If you ask Randy Cohen, founder of the Austin-based ticket broker and online marketplace TicketCity, the letters “CEO” mean something different. For decades, Cohen has referred to himself as TicketCity’s Chief Energizing Officer. Within seconds of meeting him, you see that the moniker fits. In our fast-talking chat, he explains what it means to be […]Read More
Military lessons don’t always translate to the corporate world. Here are three that do. Every few months, a former service member writes a new leadership book and the general public eats it up. Those of us actually in the military are typically baffled by the popularity of these books. When every military leadership book that […]Read More
An interview with Richard Tagle, CEO of the Andy Roddick Foundation For 20 years, the Andy Roddick Foundation has worked to give youth in low-income communities across Central Texas access to education and learning opportunities. Richard Tagle was born and raised in Manila and built his career in DC, but he’d only been to Texas […]Read More
An interview with Chris Del Conte, athletics director at the University of Texas By most accounts, Chris Del Conte has revitalized Longhorn athletics. Since his hire in December 2017 as vice president and athletics director at the University of Texas, he’s not only overseen a record-breaking $219 million in annual revenue—he’s also led the charge […]Read More
Dr. Akira Asada tested social media marketing strategies for two MLB teams. The results have implications for any brand, sporting or otherwise. When people love a brand, they often form a community around that brand. People who love Harley-Davidson may form groups to ride motorcycles on weekends, for example, and people who love Apple may […]Read More
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