Dr. Akira Asada tested social media marketing strategies for two MLB teams. The results have implications for any brand, sporting or otherwise. When people love a brand, they often form […]Read More
HOW TEXAS UNIVERSITIES AND CITIES ARE COLLABORATING ON BIG DATA By William Fulton There is no shortage of data zooming in and around cities on any given day. We know […]Read More
CONNECTING TEXAS AND MEXICO VIA BEIJING By Pippa Malmgren, Ph.D. Mexico is the new China, and Texas is the fastest-growing economy in the industrialized world. While all the headlines assume […]Read More
HOW MACHINE LEARNING & ARTIFICIAL INTELLIGENCE ARE REVOLUTIONIZING FINANCIAL ANALYSIS By Ron Breitigam Hedge Funds and money managers have come a long way from the days of handwritten financial models. […]Read More
A MODERN DEFINITION OF BRANDING By Matt Huser We live in a world of buzzwords and sound bites. One of the most popular buzzwords today is “Customer Experience,” and for […]Read More
