Dr. Akira Asada tested social media marketing strategies for two MLB teams. The results have implications for any brand, sporting or otherwise. When people love a brand, they often form a community around that brand. People who love Harley-Davidson may form groups to ride motorcycles on weekends, for example, and people who love Apple may […]Read More
HOW TEXAS UNIVERSITIES AND CITIES ARE COLLABORATING ON BIG DATA By William Fulton There is no shortage of data zooming in and around cities on any given day. We know how many cars go through a certain intersection, how many people use the parks and how many people are arrested. But beyond the raw numbers, […]Read More
CONNECTING TEXAS AND MEXICO VIA BEIJING By Pippa Malmgren, Ph.D. Mexico is the new China, and Texas is the fastest-growing economy in the industrialized world. While all the headlines assume Trump’s wall will keep them apart, the reality is that no wall will stop the Texas-Mexico border from being the most productive spot on the […]Read More
HOW MACHINE LEARNING & ARTIFICIAL INTELLIGENCE ARE REVOLUTIONIZING FINANCIAL ANALYSIS By Ron Breitigam Hedge Funds and money managers have come a long way from the days of handwritten financial models. In fact, stock and commodity exchanges report that more than 80 percent of today’s trade decisions are computer driven. But a broader change is underway […]Read More
A MODERN DEFINITION OF BRANDING By Matt Huser We live in a world of buzzwords and sound bites. One of the most popular buzzwords today is “Customer Experience,” and for good reason. Customer experience can mean many things to marketers. We’ll define it as “any interaction a customer has with a company or brand.” Customers […]Read More
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