Predicting future trends in marketing is a dicey proposition in the best of times. With a global pandemic that still has no certain end in sight, it would be easy to think that making predictions is a fool’s errand. Yet one thing that the impact of COVID-19 has taught CMOs the world over is that […]Read More
As head of the entire organization, the CEO is expected to have a working knowledge of each functional area of the business. But as technology evolves at dizzying speeds, it’s not always easy to keep up. You may have thought, for example, that you understood marketing nomenclature, but now noticed that it’s getting harder to […]Read More
HOW MACHINE LEARNING WILL ONE DAY REVOLUTIONIZE MARKETING By Scott Thomas Artificial intelligence, once restricted to NASA and sci-fi movies, is gradually becoming a prominent buzzword in the world of marketing technology. However, the widespread adoption of artificial intelligence in marketing is likely several years away as its application is not yet fully developed. But […]Read More
A BRAND IS A PROMISE By Diane Fannon Why did people care when Blue Bell removed their products from grocery store shelves? It’s just ice cream. Why do people camp out overnight waiting for a new Chick-fil-A store to open? It’s just a fast food restaurant. Why do people loathe Spirit Airlines and love Southwest? […]Read More
HOW TO GET TO 8 FIGURE REVENUES IN JUST 2 YEARS By Tony Streeter Due to poor communication between IT and marketing, companies lose millions of dollars every year in failed integration and missed opportunities. One company’s organizational re-alignment from silos to project-based teams has had positive effects on the bottom line. The company was […]Read More
HOW & WHERE TO GET YOUR MESSAGE OUT By Kent Huffman With the decline of the mainstream media, CEOs are rightfully asking why they should devote precious resources to public relations departments and agencies to get publicity in traditional media outlets that fewer and fewer people consume. But in this the Age of Google, it’s […]Read More
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