THE VALUE OF DESIGN IN ENTERPRISE SOLUTIONS by Arvind Sarin When enterprises set out to build a new solution of any kind, the first goal is to achieve a desired result. Whether it’s a new CRM platform, a more detailed sales reporting tool, or a better information management system, the first question most CEOs ask […]Read More
Tags : design
THE FIVE ATTRIBUTES OF A GOOD CHIEF CREATIVE OFFICER By Misty Cripps Sitting at the leadership roundtable, there are people concerned with every aspect of the business except for one. That one is the end user. Not necessarily just the people who buy the product, but the people who use the product, engage with the […]Read More
WHEN IT COMES TO DESIGN, ACTION BEATS PLANNING EVERY TIME By Kate Canales If you read mainstream business publications, then you’ve probably noticed the word “design” popping up quite a lot in recent years. With headlines like Design-led Business and Good Design is Good Business, it would be hard to miss the trend. And with […]Read More
THE STRATEGY BEHIND DESIGN STUDIOS By Brian Sullivan Illustrations by J. Schuh There’s a big new project on tap – it’s going to lift revenues, reposition the company, and expand the brand. It’s time for a design studio workshop. A what? A design studio is something used in art colleges and advertising agencies for decades […]Read More
MANAGING THE CREATIVE PROCESS OF DESIGN By Jon Kolko Recently, the word “design” has crept into the C-suite. Large companies like IBM or GE publically embrace design, and Forbes recently reported on J&J, PepsiCo, and Philips all hiring a Chief Design Officer. Design is a complicated word, so it’s worth questioning: what does the CEO […]Read More
