Tags : design

Your Company Needs a CCO

THE FIVE ATTRIBUTES OF A GOOD CHIEF CREATIVE OFFICER By Misty Cripps Sitting at the leadership roundtable, there are people concerned with every aspect of the business except for one. That one is the end user. Not necessarily just the people who buy the product, but the people who use the product, engage with the […]Read More

Better Design

THE STRATEGY BEHIND DESIGN STUDIOS By Brian Sullivan Illustrations by J. Schuh There’s a big new project on tap – it’s going to lift revenues, reposition the company, and expand the brand. It’s time for a design studio workshop. A what? A design studio is something used in art colleges and advertising agencies for decades […]Read More