Because energy and water are key inputs for any business, reliable power and water drive the Texas economy.
However, the price dynamics of these two key inputs might be about to change, and that change could require Texas CEOs to rethink the way they structure their businesses around energy and water.
Right now, most business leaders think of the price of energy as volatile, and trending up. Energy gets more expensive over time, with lots of movement in price. That sentiment has been especially true for liquid fuels like petroleum, and the movement towards liberalized electricity markets means the same thing might happen for power prices, too. Conversely, water prices have been stable, and low. Planners have used the same dollar-per-gallon assumption in their spreadsheets for years.
These stereotypes might not be true anymore. Current trends in technology, demography, and the evolution of Texas’s natural environment mean that energy may actually be getting more plentiful and less costly. Conversely, water may be becoming scarcer and more expensive.
The Cost of Energy
Let’s start with energy.
Oil prices have trended up over the past 40 years, and coal prices have done the same over the last decade. There is every reason to think that these trends will continue. So the electricity that powers business will cost more, right?
In Texas, it’s natural gas – not oil or coal – that feeds the marginal Watt into the grid, and therefore sets the price of electricity. Natural gas prices have dropped by about two-thirds over the past five years. This phenomenon is due to a number of factors, but new natural gas extraction technologies (hydraulic fracturing, horizontal drilling, for example) in which Texas is a leader, are the key drivers. These technologies have unlocked decades’ worth of gas around the world, especially here in North America. For the next one to two decades, supply will probably outstrip demand, which means we might have a pleasant period with low and stable natural gas prices. Affordable natural gas puts downward pressure on electricity prices, and can be used as an alternative for petroleum in many applications like long-haul trucking.
In addition, the cost of solar panels has dropped 75 percent in the last three years and the price of wind for long-term contracts has dropped to about 4 ¢/kWh. While renewables are expensive to build, their marginal costs are predictable and very low, which is a hedge against volatility. These trends mean that renewables will start making significant, low-cost contributions to grid energy.
Will all this lead to lower electricity prices in Texas?
It depends on the incentives that regulators provide to new power plant construction. Right now, even with the low cost of gas, it’s hard to make money on a new plant. Regulation is likely to catch up with reality pretty soon, and new power plants fueled by gas or renewables will start coming on-line. If so, that should lower the average cost of power in Texas, and make the price of power much more stable.
So how should a business leader react to a potential new world of lower and more stable electricity prices?
First, don’t back off initiatives that reduce energy footprints. The future is uncertain. Right now, investing in energy efficiency is still a good idea.
However, think about some unconventional strategies for a future Texas with cheaper, less volatile energy inputs:
The Cost of Water
Now let’s turn to water.
If there are reasons to think that energy prices in Texas may start trending down, the opposite is true with water.
The reasons are demography and environment. Texas’s population has grown by over 80 percent since 1980, and economic activity has grown by 170 percent. But we still have the same water resources we had 33 years ago, or even 133 or 233 or 1033 years ago. We are drilling our wells deeper, we are seeing our lakes shrink, many scientific models project increased drought. While there are many alternative sources of energy, there is no alternative to water.
Texas’s historical water pricing (low, stable) may be unsustainable. Today, for example, water pricing is the same in the summer and winter, even though demand is vastly different. Many of today’s water users paid for their water rights decades ago, at prices that make today’s water essentially free. Water is priced by over 1300 local agencies. The “water market” in Texas today hardly resembles a market rather it is a hyper-fragmented, historically biased, system of mid-century command-and-control pricing with central regulators.
In our view, this mismatch between the vibrant and growing Texas economy and the frozen-in-amber Texas water pricing apparatus means that our State will probably have to move towards a system in which water is priced by supply-and-demand rather than by regulatory edict. In other words, Texas will move to market pricing for water.
What will market priced water mean for Texas business? Water will get more expensive, and the price of water more volatile. Some of that is good news: high prices encourage conservation. But some of it is bad news: high prices fail to consider the human right to water, and puts pressure on industry to remain competitive in light of rising costs.
Australia – which looks a lot like Texas in terms of population, economy, and ecology – recently introduced market-priced water. There, water prices have increased 50-75 percent over the past six years. Australia has also seen significant jumps in water price volatility. Their experience has some useful insights for Texas.
So how should you adapt to prepare for a scenario of priced (more expensive, more volatile) water?
As Yogi Berra said, it’s hard to make predictions, especially about the future. No one, including the three of us, knows with certainty how Texas energy or water prices will move in the future. However, given undeniable shifts in technology, demography, and the environment, Texas CEOs should at least plan for the likely scenario in which energy and water prices start moving in opposite directions from each other and from their historical trends.
Isaac Barchas is head of the Austin Technology Incubator (ATI) and works with companies in clean energy, IT and wireless technology. Isaac was with McKinsey & Company and has an undergraduate degree from Stanford and a master’s and law degree from the University of Chicago.
Mitch Jacobson is the lead advisor on clean energy at ATI and has a 30 year career in technology previously working with Dell and Tech Data Corporation.
Michael Webber is the Deputy Director of UT’s Energy Institute, Co-director of the Clean Energy Incubator at ATI, and an associate professor in mechanical engineering at the University of Texas at Austin. Dr. Webber’s research focuses on the convergence of policy, technology, and resource management related to energy and the environment.
#TexasCEO's 10 Most Read Articles Of 2017 #2 The Changing Of The Guard: San Antonio’s #Economic #Development Future texasceomagazine.com/features… @SanAntonioEDF #1 Deep Roots In The Heart Of #Texas: The Kaspar Family’s #Holistic Approach To #Ranching texasceomagazine.com/features…
#TexasCEO's 10 Most Read Articles Of 2017 #4 @Jim_nyquist: At The Inflection Point Of #IIoT texasceomagazine.com/features… #3 Building #Innovation: @turner_talk Builds On Empowering Individuals texasceomagazine.com/features… @Turner_DAL @TurnerSouthTX #MiddleMarket #entrepreneurs
#TexasCEO's 10 Most Read Articles Of 2017 #6 The Cilantro Diaries: #Business Lessons From The Most Unlikely Places texasceomagazine.com/book-rev… @lgomez123 #5 From #Franchisee To #Franchisor: How Gordon Logan Built @SportClips texasceomagazine.com/features… #MiddleMarket #entrepreneurs
#TexasCEO's 10 Most Read Articles Of 2017 #8 #Mexico Is The New #China by @DrPippaM texasceomagazine.com/departme… #7 Growing The Next Generation Of Texas #CEOs: #CEO-to-CEO #Mentoring texasceomagazine.com/features… #Texas #MiddleMarket #business #entrepreneurs
#TexasCEO's 10 Most Read Articles Of 2017 #10 7 Top Trends That Will Shape #Texas In The Coming Decade by @KenGronbach texasceomagazine.com/departme… #9 Peter Huff Of @BlueSageCapital: A Generalist In The Specialized World Of #PrivateEquity texasceomagazine.com/features… #Texas #MiddleMarket